Automate customer support
Website AI chatbots that answer questions and qualify leads
A chatbot on your website that answers visitors from your own content, captures and qualifies leads, and hands warm buyers to WhatsApp or your team. Built in n8n with Gemini or OpenAI.
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Illustration · sample data
What does a website AI chatbot do for an online store?
It answers the questions visitors would otherwise email or leave over, like shipping times, returns, sizing and product details, straight from your own policies and pages. It collects contact details from interested visitors, flags hot leads, and sends buyers who need help to WhatsApp or a human.
- Answers product, shipping and returns questions from your content
- Qualifies leads with a few natural questions
- Guides visitors to the next step: checkout, a quote, or WhatsApp
- Remembers the conversation so visitors don't repeat themselves
- Logs conversations and leads to Google Sheets or your CRM
Client project
AI sales and support agent for an SEO agency website
I built a website chatbot for a client's SEO agency in Texas. It answers visitor questions about the agency's services, qualifies leads, and guides people to book a free SEO audit or continue on WhatsApp.
- n8n
- Gemini
- Supabase
Workflow diagram
How does a website chatbot conversation flow?
Website AI chatbot flow
- Visitor asks: website chat
- AI agent + memory: Gemini or OpenAI
- Knowledge base: your pages + policies
- Qualify the lead: a few natural questions
- Outcomes: Continue on WhatsApp, Lead saved to Sheets, Hand to your team
How is a website chatbot different from a WhatsApp AI agent?
The website chatbot talks to visitors while they browse, often before they're customers. The WhatsApp agent talks to people who already know you: buyers asking about orders, carts and deliveries. Many stores use both, with the chatbot handing warm leads to WhatsApp so the conversation continues where customers already are.
Want one agent across website chat, WhatsApp and Instagram? See the AI customer support agent.
How long does it take to build a website chatbot?
It depends mostly on how much content the bot needs to know and where leads should go. A focused chatbot on a well-documented site is a small project. After the free audit you get a fixed scope, timeline and quote in writing.
Pricing: custom quote after the free audit. AI usage and hosting are billed to your own accounts.
Before and after
What changes with a chatbot on your site?
Without automation
- Visitors with a quick question leave or fill in a form and wait
- Leads arrive without context
- The same shipping and returns questions land in your inbox
With a website AI chatbot
- Visitors get an answer from your own content while they browse
- Leads arrive qualified, with their need and contact details
- Routine questions are handled, and warm buyers move to WhatsApp
Frequently asked questions
How does the chatbot know about my business?
It answers from a knowledge base built from your own website pages, FAQs, shipping and returns policies. For stores, it can also look up products or orders through a workflow. It's instructed to stick to that information and hand over when it doesn't know.
Will a chatbot slow down my website?
It shouldn't. The chat widget is loaded so it doesn't block your page from rendering, and the AI runs on the server side in n8n, not in the visitor's browser. We check page speed before and after installing it.
Can it send visitors to WhatsApp?
Yes. A common setup is: the chatbot answers the first questions, collects a name and need, then offers a WhatsApp link so your team or your WhatsApp AI agent continues the conversation.
Which AI model does it use?
Usually Google Gemini or OpenAI, chosen for the job and your budget. The client chatbot I built runs on Gemini with conversation memory.
Related pages
Book a free 15-minute automation audit
Tell me how your store sells and supports customers today. In 15 minutes we find the 2–3 workflows worth automating first. No pitch deck, no obligation.
Prefer to hear an AI agent first? Call the live AI receptionist demo: +1 (930) 216‑3103 (it's an AI agent, not a person).